The strategy behind IMC is to create a seamless experience for the customers. Integrated Marketing Campaign Examples. This heads up our list not only because it was integrated with great videos and social media, but solid copywriting for the complete package. 5 Best Integrated Marketing Communication Examples. Promotional tools are effective when they work together rather than in isolation. Here’s 15 examples of great integrated marketing campaigns that work by combining content, digital and website marketing, with traditional marketing methods like PR.. Old Spice: Smell Like a Man. Then along came digital marketing. Feb 25, 2015 Feb 25, 2015 by Brandon Gaille. Integrated marketing communication [IMC] at its core is a pretty basic concept. Integrated Marketing Communications is an integration of marketing tools such as advertising, online marketing, public relation, direct marketing, and sales promotion. It means that every form of communications that originates from a business or a campaigned is linked together in some way. The original idea of the term integrated marketing was to blur the lines that separate creative, media, television, radio, and print, according to Tony Wright, CEO of marketing firm WrightIMC, on Search Engine Journal.


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