Drum test – This test helps to evaluate loaded shipping containers with respect to general overall durability and the protection afforded to the contents against certain hazards of handling and shipment. 8. (b) Sometimes, changes in packaging may be introduced to correct defects in the package itself. Packaging is concerned with the manner in which a product is placed in a container in a safe, comfortable and attractive. Very important decision in respect of packaging is to decide the size of packaging. Wooden boxes – They prevent breakage due to rough handling. Packing is the preparation of a product for storage or transportation. so that goods may preserve its attributes, shape, weight, stability, fragility, rigidity, surface finish and durability etc. A decision taken in respect of packaging of a product is known as packaging decision. Content Filtrations 6. It may entail blocking, bracing, cushioning, marking, sealing, strapping, weather proofing, wrapping, etc.” – Business Dictionary, “Packing is the activity of putting your possessions into bags, cases, or boxes so that you can take or send them somewhere.” – MacMillan Dictionary, “Packaging refers to the processes (such as cleaning, drying, and preserving) and materials (such as glass, metal, paper or paperboard, plastic) employed to contain, handle, protect, and/or transport an article. Thus, the functions can be categorized into the following headings: The basic function of packaging is to protect and preserve the contents during transit from the manufacturer to the ultimate consumer. We offer a full range of shipping services through UPS® and other international air carriers. Packing can be understood as the product wrapping into a case or container so that it reaches the market in a safe and desired way. Glass – Glass is used to pack liquid products. This means that in the absence of a salesman to promote the product in a sales store, package as kept on the shelf captures the fancy of the customer. Packaging involves designing and producing the container or wrapper for a product. Family brands are made meaningful by using family packaging, also. The following points need to be taken into consideration while packaging: AIDA formula is applicable in packaging decisions too. We offer a full range of U.S. All rights reserved. Plagiarism Prevention 4. This means that packaging is also concerned with marketing and promotion, unlike packing. Product package has an important promotional function. The packing is putting items together for their protection to transport but not for display of products. Often slightly damaged products may not be returned, but may inhibit repeat purchase. Attention is therefore drawn to the following hazards against which packaging should provide a defence: 1. Traditionally, ‘packaging’ referred to retail or consumer container and ‘packing’ to transport container. But the same product called “Mithai Mate” from Amul was introduced with an easy to open aluminium container. 2. The other major purpose is attracting consumers. Storage of filled packages – This includes the cost incurred to shift the goods from one form of packaging to another. A company can follow any one of the following policy options in respect of product packaging. • Packing refers to wrapping up of a single item into a casing so that it arrives in the market in a beautiful manner such as toothpaste and crèmes arriving in their packets • Packaging is mostly done by factory owner who have to send products in bulk. Attractive Appearance – That is, attracts customers attraction, creates his interest in product and creates positive image of product. Insect Attack, e.g. The materials used in packaging should be such that protect the goods from the ill-effects of moisture, gas, light, air, etc. It is the activity of packaging or preparing a product to be delivered, stored or sold. There is so much of information about the product that a manufacturer would like to convey to the users of the product. It is the material used to pack and protect goods in a container, especially in the shipping world. This helps to introduce new products and increase sales. For example- leakage in containers after opening, difficulty in opening, and wrong use of the containers for packing after the product is over, (like containers being used for storing lubricating oil). Located at 2370 E Stadium Blvd, when you visit our store you can always expect personalized, fast and reliable customer service. ii. One of the advantages of the liner rain and other container transport development is that they will result in less damage through handling. iii. Packaging includes preparing a product for storage, transport as well as sale. i. Self-service – The package must be and capable of performing many of the sales tasks. and to achieve greater speed in handling and deliveries. We make it easy to reach your customers with direct mail. Similarly, Australia bans the imports of any packing material containing vegetable matter in order to check insect contamination of the country’s wood resources large consignments of Indian goods were repacked at the Australian Port of entry at the exporters’ cost. ii. Packaging also refers to the process of designing, evaluating, and producing packages. (viii) It may cut marketing costs and thus enhance profit/ profitability of product. This helps to introduce new products and increase the sales. Compare the Difference Between Similar Terms. Recognizable – Package must be recognizable. Manufacturers print such information on the packages. Packaging used for the protection of goods but also display it for the retail market. For example, exports of food products to the USA must conform in all respects to the provisions of the U.S. Foods and Drugs Act. This aspect increases the sales value of the product considerably. Properly packed goods require less space. Our certified packing experts are confident in their ability to correctly pack and ship your items securely. Packaging means the wrapping or bottling of products to make them safe from damages during transportation and storage. Again packaging refers to “all the activities involved in designing and producing the container or wrapper for a product” (Stanton).


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